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Navigating Black Friday: A guide to avoiding pitfalls and money traps

Author
Stian De Witt
Date
24 November 2023
4 min read

As Black Friday approaches, the excitement for incredible deals and discounts builds up. While the allure of slashed prices and limited time offers can be hard to resist, it's crucial to approach Black Friday with a conscientious mindset to ensure that your spending aligns with your financial goals. The annual shopping extravaganza is renowned for its enticing deals and discounts. However, amid the excitement of potential savings, it's crucial to navigate this shopping frenzy with caution to avoid falling into common pitfalls and money traps. We explore the significance of financial planning over Black Friday and provide practical tips for making conscientious spending choices.

Black Friday is synonymous with bargains and savings, but it's essential to recognise the potential pitfalls. Retailers often use clever marketing tactics to create a sense of urgency, pushing consumers to make impulse purchases. Before diving into the shopping extravaganza, take a moment to reflect on your financial situation and set realistic spending limits.

The adrenaline rush of Black Friday can lead to impulsive spending. To avoid overspending, establish a clear budget for your Black Friday shopping. Determine how much you can comfortably allocate to this event without compromising your overall financial stability. Consider factoring in essential expenses, savings goals, and any upcoming financial commitments. Having a budget will act as a guide, helping you prioritise your spending and avoid unnecessary purchases.

Retailers strategically market products to create a sense of urgency and desire. Before succumbing to the temptation of a "must-have" deal, pause and assess whether the item is a genuine need or merely a want. Focusing on essential purchases helps prevent unnecessary expenses and ensures your spending aligns with your priorities.

Just because an item is labelled as a Black Friday deal doesn't guarantee it's the best price available. Conduct thorough research and price comparisons before making a purchase. Utilise online tools and apps to track prices over time and ensure you are getting a genuine discount. This diligence can save you from falling prey to misleading promotions.

Before making any purchases, conduct thorough research on the products you intend to buy. Compare prices across different retailers to ensure you are getting the best deal. With numerous online tools and apps available, it's easier than ever to track prices and identify genuine discounts. Remember that not all deals are created equal, and being an informed shopper will contribute to a more conscientious spending experience.

The fast-paced nature of Black Friday, coupled with limited-time offers, can lead to impulsive decisions. Retailers strategically place low-cost items near checkout counters, enticing customers to add them to their carts. Stay focused on your predetermined list and resist the urge to make last-minute impulse buys.

Not all Black Friday deals are created equal. Some discounts may seem significant on the surface, but it's essential to evaluate the true value of the offer. Check product reviews, compare features, and assess whether the discounted item meets your quality standards. A seemingly attractive deal may not be worthwhile if the product doesn't align with your expectations. A question to ask: “will it fast track or hold back my journey to financial freedom?”

Retailers often promote store credit cards with exclusive discounts for Black Friday shoppers. While these offers may seem appealing, opening new credit accounts on impulse can have long-term consequences. High-interest rates and potential debt accumulation outweigh the immediate savings. If you're considering a store credit card, research its terms and make an informed decision.

Black Friday can foster unrealistic expectations of extravagant savings. While discounts are prevalent, not every purchase will result in massive savings. Be realistic about the deals available, and don't let the fear of missing out drive your spending. Prioritise quality over quantity to ensure your purchases align with your long-term needs.

Leverage technology to maximise your savings. Many retailers offer exclusive online deals, and cashback apps or browser extensions can provide additional discounts or rewards. Utilising these tools can enhance your overall savings without succumbing to the pressure of in-store promotions.

Black Friday can be an opportunity to make significant savings, but it's crucial to approach it with a strategic mindset. By creating a budget, differentiating between wants and needs, researching deals, and staying disciplined, you can navigate Black Friday without falling into common pitfalls and money traps, ensuring a financially sound holiday shopping experience. Remember, the key is to strike a balance between enjoying the thrill of a good deal and making thoughtful, intentional purchases.


T&Cs apply. NMG Consultants and Actuaries (Pty) LTD is an authorised financial services provider FSP 12968

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