Technical Marketing Manager Vacancy

Johannesburg or Cape Town
Application due date:
17 March 2022
Type of employment

Company Overview

The NMG Group is a global advisory and intermediary firm focused exclusively on the wealth management categories of financial services.  Established in 1992, NMG has enjoyed steady expansion internationally and now has ~1,000 employees.  Its major markets are Australia, the UK, South Africa, Asia, and North America.

NMG Benefits is a specialist mid-market provider of pension and employee benefits in South Africa and adjacent countries, serving the needs of employers, medical schemes, retirement funds, employees and retirees.  Its core purpose is always to find a better way, the best way for each client.  NMG Benefits has six main business lines:

  • Healthcare Consulting
  • Retirement Fund Consulting and Administration
  • Investment Consulting
  • Actuarial services
  • Personal Financial Services
  • Short-term risk insurance

The Growth team encompasses a set of capabilities which are integral to the expansion of NMG Benefits, including Membership, Personal Financial Services, and Strategic Marketing.  The team works hand-in-hand with the business units looking after the day-to-day needs of existing clients. 

Purpose of the Job: 

The Manager – Technical Marketer role is suitable for an accomplished financial writing professional seeking to make a significant contribution to the development of a highly proficient and successful marketing capability. The Technical Marketer primarily writes rich, relevant, purposeful, timely and consistent content in the topics of investment, retirement, medical, financial planning and risk cover (life and funeral) to support the PR activities that form a strategic role in lifting brand awareness of NMG Benefits. The suitable candidate will be required to conduct research via internal and external means to support the rich evergreen and trending content to be leveraged by our PR and Digital Agency service providers. The additionally, they will also be responsible for crafting the message in internal corporate communications, reports, social media posts, and digital marketing activities.

The role requires close collaboration across the whole of business as well as the management of 3rd party service providers such as the PR & Media Agency, Content Writers, and Digital Agency.  The role must be credible in demonstrating its expertise to senior executives in those units and 3rd party service providers. 

While NMG Benefits accommodates a broad spectrum of clients, the desire for increased success will require winning the confidence of upper small to larger clients and stakeholders, which are typically demanding, complex, and already served by strong incumbent suppliers.  Delivering high value content will be part of that success.  Accordingly, this role suits a motivated, self-managed, effective and efficient individual with strong research and analytical skills, strong articulation of the English language, personal qualities of perseverance to meet demanding deadlines, and commitment to excellent outcomes. 

Key Performance Objectives

  • Delivery of agreed content program.
  • Efficient management of 3rd party service providers.
  • Identification of insights which result in improvements in propositions and subsequently key marketing metrics owned by the Marketing team.
  • Monitoring of share of voice and brand awareness metrics, amongst other key marketing metrics.
  • Strong and effective contributor to a high performing Strategic Marketing team.
  • Highly regarded and respected by the Leadership Team of the business.

Qualification and experience

Qualification and experience

  • 5+ years of experience writing in the content generation field, including at least 3 years writing on financial topics, and 2 years in copywriting.
  • Bachelor's degree in Journalism, English, Advertising, Marketing or related field.
  • Financial certifications, designations, or licenses.
  • Work professionally and effectively within a lean team structure.
  • Experience writing about sophisticated financial topics.
  • Professional journalism experience.
  • An intermediate familiarity with Google or other website analytics.
  • An intimate knowledge of WordPress.
  • Successful management of 3rd party service providers.
  • Positive social media footprint.
  • Intermediate to advanced knowledge of SEO (title tags, meta data, keywords).

Competencies (skills required) 

  • Proficient in the English language.
  • Strong communication and writing.
  • Capability to submit quality content to meet deadlines.
  • Solid Research Aptitudes.
  • Interpersonal Skills.
  • Problem Solving.
  • Conflict Management.
  • Communication Skills.
  • Planning and Organising Skills.
  • Adaptability to business needs.
  • Editing and proofreading.
  • Business and Marketing skills..

What’s on offer

  • Great Team environment.
  • Autonomy to produce excellent results and drive excellent customer experience.
  • Opportunity to influence and interact with senior management and a broad range of stakeholders.
  • Work in a multi-disciplinary environment.
  • Opportunity to discover and learn.
  • Opportunity to co-create groundbreaking solutions for clients and members.

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